Embarking on the journey of creating a branded podcast is undoubtedly exciting, but it can also be a daunting task. The initial steps may leave you wondering where to begin, but fear not – we’re here to guide you through those intimidating first steps. This guide aims to assist you in determining the style and format of your show, aligning it with your brand’s goals in the podcasting realm.
Podcast listeners generally seek content for one or both of the following reasons:
Value:
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- Expert Advice, Tips, and Tricks: Position your brand as an authority in your niche by offering valuable insights, expert advice, and practical tips. Share industry knowledge and help your audience navigate challenges.
- Exclusive News & Information: Keep your listeners informed by providing exclusive news, updates, and insights related to your industry or niche. This can help build a dedicated audience seeking the latest information.
- Education & Thought-leadership: Establish your brand as a thought leader by creating educational content. Dive deep into topics relevant to your audience, offering in-depth analysis, interviews, and discussions.
Entertainment:
- Comedy: Inject humor into your podcast to engage and entertain your audience. Comedy podcasts have a broad appeal and can create a lighthearted connection with listeners.
- Mystery: Capture your audience’s attention with intriguing mysteries and suspenseful storytelling. This format can be a compelling way to keep listeners eagerly anticipating each episode.
- Gossip: Dive into the world of gossip and pop culture to create a podcast that appeals to those who love staying updated on the latest trends, celebrity news, and entertainment gossip.
- Fiction Storytelling: Craft compelling fictional narratives to transport your audience to different worlds and captivate their imagination. This format allows for creative storytelling that aligns with your brand’s image.
- Music, TV, & Film: Explore the realm of music, TV, and film by discussing the latest releases, industry trends, and behind-the-scenes stories. Companion podcasts to TV Shows and Movies are another amazing way to engage audiences.. This format is perfect for brands associated with the entertainment sector.
To illustrate these concepts, let’s explore examples of successful podcasts in each category:
Value-Oriented Branded Podcasts:
- HubSpot’s “The Growth Show”: Provides expert insights and advice on business growth and marketing strategies.
- TED Talks Daily: Delivers educational and thought-provoking talks from various experts and thought leaders.
- Morgan Stanley’s “Thoughts On the Market” : provides listeners with daily updates and trends related to the stock market
Entertainment-Focused Podcasts:
- Sony Music Entertainment’s “Body Brokers”: Is a mystery, true-crime style podcast that keeps listeners coming back for more
- Amazon Studios: “The Boys: Official Podcast”
By understanding your brand’s unique strengths and audience preferences, you can tailor your podcast to deliver the value or entertainment your listeners crave, ultimately achieving your brand’s podcasting goals. If you’d like someone to brainstorm with, we always love knocking some ideas around here at MODRY.
by Mitch Bluestein
Founder/CEO | MODRY MEDIA
